When we met Vincenzo De Leonardis – owner and creative pizza maker of the Vicé pizzeria – he told us about his need to make the communication and image of his business count as much as the product offered to the public.


Starting from the idea of ​​a new pizzeria format that it’s unique in the local scene – with a menu of 10 special pizzas on a monthly rotation – we have created a brand identity and a tone of voice that reflect Vincenzo’s modern and curious character.